Human-centric AI solutions
Human-centric AI solutions
Discover, build and elevate
AI solutions with clarity and confidence.
Discover, build and elevate
AI solutions with clarity and confidence.
We support SMBs in embedding sustainable, compliant, and human-centric AI solutions. Through exploration and building solutions that truly matter, we deliver AI outcomes that drive real business value.
We support SMBs in embedding sustainable, compliant, and human-centric AI solutions. Through exploration and building solutions that truly matter, we deliver AI outcomes that drive real business value.
Human-centric AI solutions
Human-centric AI solutions
Discover, build and elevate AI solutions with clarity and confidence.
We guide and support SMBs in embedding sustainable, compliant, and human-centric AI solutions. Through exploration and building solutions that truly matter, we deliver AI outcomes that drive real business value.
Who we are
Who we are
Who we are
About
Beside Partners
We are a group of senior technology and business consultants with a shared passion for human-centric AI enablement. We share a value that AI can bring additional value rather than replacing tasks. With an equal focus on people and systems, we bridge the gap between technical possibilities and business opportunities. Independent by nature, without any compromise or conflicting interests, we let your AI potential guide our work. Our diverse, cross-sector and multidisciplinary backgrounds brings fresh perspectives that help SMBs to adopt AI with clarity, confidence and sustainability.
What we do
What we do
What we do
Discover, build and elevate.
Discover
From AI chaos to clarity and direction
Together we identify the potential that AI can offer to your company. Exploring the landscape, cut the noise and provide clarity on where AI can enhance your business today.
Discover with us
Discover
From AI chaos to clarity and direction
Together we identify the potential that AI can offer to your company. Exploring the landscape, cut the noise and provide clarity on where AI can enhance your business today.
Discover with us
Discover
From AI chaos to clarity and direction
Together we identify the potential that AI can offer to your company. Exploring the landscape, cut the noise and provide clarity on where AI can enhance your business today.
Discover with us
Build
Prioritizion, implemention and adoption
We translate AI potential into practical solutions, guided by measurable outcomes and supported by clear governance, workflows, and training.
Build with us
Build
Prioritizion, implemention and adoption
We identify your AI potential and translate it into practical solutions, guided by measurable outcomes and supported by clear governance, workflows, and training.
Build with us
Build
Prioritizion, implemention and adoption
We translate AI potential into practical solutions, guided by measurable outcomes and supported by clear governance, workflows, and training.
Build with us
Elevate
Learn, improve and scale
We guide people and teams from AI overload to confident and clear ways of working. Based on extensive, cross-sector experience we introduce new practices that scale AI adoption across your business.
Elevate with us
Elevate
Learn, improve and scale
We guide people and teams from AI overload to confident and clear ways of working. Based on extensive, cross-sector experience we introduce new practices that scale AI adoption across your business.
Elevate with us
Elevate
Learn, improve and scale
We guide people and teams from AI overload to confident and clear ways of working. Based on extensive, cross-sector experience we introduce new practices that scale AI adoption across your business.
Elevate with us
Our team
Our team
Meet our experts
The co-founders of Beside Partners
Theo Paraskevopoulos
Theo works at the intersection of business strategy, customer experience and product design. He helps organisations navigate digital transformation and adopt AI to empower teams and create impact. An advocate of human-centric AI adoption, Theo believes that technology shouldn’t just make us work faster, it should help us work better.
Giles Thurston
With nearly 30 years of business and technology leadership across commercial, public, and third sectors, Giles helps clients navigate complexity and make confident decisions about their digital infrastructure. A firm believer that AI should serve people and empower teams, Giles combines his cross-sector background with a straightforward, jargon-free approach to guide clients through transformation and tool adoption.
Rutger Stronks
Rutger guides startups, scale-ups, and SMBs in translating business objectives into scalable growth. Outcome-driven by nature, he has decades of experience building brands and scaling go-to-market strategies. He combines human-centric thinking with AI-enabled marketing to drive smarter decisions, better workflows, and meaningful AI adoption.
Our team
Our team
Meet our experts
Meet Theo, Rutger and Giles, co-founders of Beside Partners
Theo Paraskevopoulos
Theo works at the intersection of business strategy, customer experience and product design. He helps organisations navigate digital transformation and adopt AI to empower teams and create impact. An advocate of human-centric AI adoption, Theo believes that technology shouldn’t just make us work faster, it should help us work better.
Giles Thurston
With nearly 30 years of business and technology leadership across commercial, public, and third sectors, Giles helps clients navigate complexity and make confident decisions about their digital infrastructure. A firm believer that AI should serve people and empower teams, Giles combines his cross-sector background with a straightforward, jargon-free approach to guide clients through transformation and tool adoption.
Rutger Stronks
Rutger guides startups, scale-ups, and SMBs in translating business objectives into scalable growth. Outcome-driven by nature, he has decades of experience building brands and scaling go-to-market strategies. He combines human-centric thinking with AI-enabled marketing to drive smarter decisions, better workflows, and meaningful AI adoption.
AI podcast
Beside ourselves,
our weekly podcast
In the fast-moving world of AI, Theo, Rutger, and Giles host a weekly podcast to slow down, reflect, and explore the latest trends and developments ☕️
AI podcast
Beside ourselves,
our weekly podcast
In the fast-moving world of AI, Theo, Rutger, and Giles host a weekly podcast to slow down, reflect, and explore the latest trends and developments ☕️
AI podcast
Beside ourselves,
our weekly podcast
In the fast-moving world of AI, Theo, Rutger, and Giles host a weekly podcast to slow down, reflect, and explore the latest trends and developments ☕️
Contact us
Contact us
Contact us